Shisha or hookah is a centuries-old tradition that has gained immense popularity worldwide in recent years. The global shisha market is projected to grow at a CAGR of 5.15% from 2021 to 2028, according to a report by Research and Markets. The growing demand for shisha and hookah products can be attributed to various factors, including cultural trends, social activities, and health and wellness concerns. In this blog post, we will explore which market is growing and why.
Shisha Market
The shisha market refers to the use of a water pipe to smoke flavored tobacco or herbal blends. Shisha smoking is a popular social activity that is commonly associated with Middle Eastern and North African cultures. However, it has gained popularity in other parts of the world, including Europe and North America. The shisha market is primarily driven by the demand for new and exotic flavors, as well as the desire for a social and cultural experience.
The shisha market also benefits from the increasing demand for healthier smoking alternatives. Many shisha products are made from natural ingredients and do not contain harmful chemicals, making them a safer and healthier option for smokers. Additionally, the use of a water pipe filters out some of the harmful toxins found in tobacco smoke, further reducing the health risks associated with smoking.
Hookah Market
The hookah market refers to the use of a water pipe to smoke flavored tobacco or herbal blends, along with other substances like cannabis and CBD. Hookah smoking has been a popular activity in many cultures, including Indian, Turkish, and Arabic cultures. The hookah market is primarily driven by the demand for new and innovative products, as well as the desire for a social and cultural experience.
The hookah market also benefits from the increasing demand for cannabis and CBD products. Many hookah users prefer to mix their tobacco or herbal blends with cannabis or CBD products for a more relaxing and therapeutic experience. Additionally, the use of a water pipe filters out some of the harmful toxins found in smoke, making it a safer option for smoking cannabis or CBD.
Final Thoughts
The shisha and hookah markets are both growing due to their unique flavors, cultural significance, and social experiences. However, the shisha market is primarily driven by the demand for healthier smoking alternatives, while the hookah market benefits from the increasing demand for cannabis and CBD products. Both markets are expected to continue growing in the coming years, as more people seek out new and exciting ways to enjoy smoking.
